New York Times Magazine reached out to JR to think about a project together. He told them he had been working for a year on Immigration and would love to continue what he started on Ellis Island in the city. So, they looked for people who arrived in NYC less than a year ago. They chose 15 coming from all over the world. JR photographed them walking in the city all of them completely unknown living in the shadows of the city and learning English slowly. In a few hours during the night, we pasted Elmar, 20 years old who came from Azerbaijan, on the floor of Flat Iron Plaza in New York City. The image was 150 feet high. People walked on him all day and no one really noticed him.
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